Sep 20, 2011

One Case at a Time

How do you move 22 pallets weighing over 1,900 lbs each when you’re a start-up beverage company? One at a time. After finally producing Heart Juice, the next step was to move the pallets to our warehouse. There was one problem: how are we going to move a 1,900 lb pallet? Let alone, move 22 of them? In tackling this awesome predicament, we decided to go back to one of our founding values: bootstrapping.

In this case, we had just recently bought a “gently” used cargo van from Craigslist so we thought that we might as well put it to good use; unfortunately, the van’s payload could only carry one pallet at a time. As painstaking as we both knew it would be to make 22 trips to and from our warehouses, there was really no other cost-effective alternative to hauling the pallets ourselves.

Loading the pallets onto the van was the easy part but driving a van with a 2,000 lb payload 30 miles one-way in New Jersey was another story. When we finally arrived at our warehouse, the only way we could offload the pallet from the van was to break the pallet down then rebuild the pallet case by case one at a time.

Looking back at what we’ve done so far, we wouldn’t want it any other way. Especially since we’ve learned more about the industry and what it will take to make things work.

hj prod

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Sep 3, 2011

The Making of Heart Juice

Everyone remembers their first day. Whether it be the first day at a new school or a new job, those days are hard to forget. Within a year’s time, we have formulated and sampled thousands of flavors, ideas and concepts; finally we have something to show you. On August 23rd, 2011, the first batches of Heart Juice rolled off the production line.

We eagerly went to our production facility at 7AM and by 8PM loaded the first pallet of Heart Juice on to our van.

Enjoy a taste of our production day:

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